Optimizing Your Photos for Delivery Apps
How to optimize food photos for UberEats, DoorDash, and Grubhub to increase orders and click-through rates.
Why Delivery App Photos Matter
Dishes with professional photos get up to 30% more orders on delivery platforms. Yet most restaurants upload blurry phone photos that hurt their brand.
Platform-Specific Requirements
Each major delivery platform has its own technical specifications and style preferences. Submitting the wrong format — even a great photo — can lead to rejection or poor display.
Uber Eats
- Recommended: 1200x800px minimum
- Aspect ratio: 3:2
- Background: Clean, minimal clutter
For a complete breakdown of accepted formats, rejection reasons, and composition guidelines, see the Uber Eats photo requirements guide.
DoorDash
- Recommended: Square format, 1000x1000px
- Lighting: Bright, natural-looking
- Focus: Dish should fill 70% of frame
DoorDash reviews every submitted photo before it goes live, and has specific rules around what triggers a "non-representative photo" rejection. The DoorDash photo requirements guide covers the full checklist.
Grubhub
- Recommended: 1600x900px
- Style: Overhead or 45-degree angle
- Colors: Vibrant, saturated
Grubhub's 16:9 landscape format is the widest of the three major platforms. See the Grubhub photo requirements guide for specs and common rejection reasons.
Deliveroo
- Recommended: 2000x1333px or higher
- Aspect ratio: 3:2 (landscape)
- Colour profile: sRGB
Deliveroo states that menu photos can increase orders by 25%. The Deliveroo photo requirements guide covers everything from file specs to quality standards.
Pro Tips
- Consistency is key — all your menu photos should have a cohesive look
- Show portion size — include familiar items for scale
- Highlight ingredients — let customers see what they're getting
- Update seasonally — fresh photos keep your listing looking active
Going Beyond Photo Quality
Great photos are the foundation, but they're just one piece of the delivery app puzzle. For platform-specific strategies to boost your order volume, check out our guides on how to get more orders on DoorDash and how to get more orders on Uber Eats. If you're running a virtual brand or ghost kitchen, professional food photography becomes even more critical since your photos are your only storefront.
The Fudie Advantage
With Fudie's Smart Upscale and Brand Intelligence, you can generate platform-optimized visuals that match each delivery app's requirements. Upload once, generate for every platform.